Identity- Who am I really?
Of the many questions that you shall have thrown at you as a musician the question of who you are stands the most important. This holds true for indies even more than major artists. It’s through this question and your answer to it that people decide whether you are worth their listening in the first place. Generally speaking the first thing that shoots out of most novices mouth is that they are an original, someone with great creativity that bares comparisons to no one else, and of course that their style is very versatile. On the surface this seems like the right
answer, the most engaging answer that leaves open a lot of room not to offend anyone persons musical taste. However, that is exactly why this is such a bad choice of explaining who you are.
Think about it, how many new artists on the major scene have you heard use these statements and still, even with a major label push and dough, fell short of making the lasting impression needed for future success. Simply put, this answer is too wide. You need to narrow your answer in hopes of finding your true core fans, the people that will ultimately lead you to the worldwide scene. I know baby steps aren’t fun for anyone, however, the snowball effect created from this method tends to lead to a more fulfilling and longer lasting career. Many big time acts have used
the power of offending towards their own use, Kiss, Cher, Madonna, Green Day, and countless others have clearly defined not only who they are, but who they are not.
This of course led them to finding that core group of devoted fans that truly felt connected to them and wanted to see them succeed. And from there they then were able to target their market song-wise, promotion-wise, and as a whole musically. Everyone feels the need to connect and one of the greatest ways for this to happen is through defining who you really are. Let it all hang out, everyone won’t take to you, but in those that do you may of found a profound union, pushing you to succeed in your goals.
Get Out There And Manifest Your Career’s Success!
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